Pricing Guide
We surveyed 40+ HVAC, plumbing, electrical, and restoration contractors across North Carolina — Raleigh, Charlotte, Greensboro, Wilmington, and the Triangle. Here's what contractors actually pay for websites in 2026, and where agencies overcharge the most.
TL;DR: A professional contractor website in NC costs $499–$2,500 upfront or $99–$249/month with a contract. Skip the big agency retainers — here's exactly what you need and what you should pay.
Contractor websites aren't like restaurant or retail websites. You need:
| Tier | Price Range | What's Included | Good For |
|---|---|---|---|
| DIY / Wix / Squarespace | $0–$50/mo | You build it, templates included | New contractors, side jobs |
| Basic Professional Site | $499–$999 | 5–8 pages, mobile responsive, fast loading, no ongoing contract | Established contractors who want ownership |
| Local SEO Site | $999–$1,800 | 10–15 pages, service-area pages, GBP setup, basic SEO | Contractors serious about ranking in NC cities |
| Full SEO + Content Site | $1,800–$3,500 | 15–25 pages, blog, service areas, ongoing SEO, GBP optimization | Contractors competing in saturated markets like Charlotte/Raleigh |
| Monthly Retainer (Agency) | $299–$1,500/mo | Hosting, "maintenance," SEO, sometimes content | Contractors who want hands-off digital |
Red flag: Any agency quoting you $5,000–$10,000 for a basic contractor website in 2026 is overcharging. With modern tools (Cloudflare Pages, static site generators, AI writing), the cost to build a professional site has dropped significantly. You should never pay more than $3,500 for a contractor website unless you have complex e-commerce or booking needs.
We pulled real quotes and actual invoices from contractors across NC:
| Contractor Type | Location | What They Paid | What They Got | Verdict |
|---|---|---|---|---|
| HVAC Company | Raleigh | $4,200 (2019) | 8-page WordPress site, slow, no SEO | ❌ Way too much |
| Plumbing Company | Charlotte | $1,200 (2024) | 10-page static site, service areas, fast | ✅ Fair price |
| Electrician | Greensboro | $299/mo retainer | "Full service" — did almost nothing | ❌ Paying $3,588/yr for hosting |
| Restoration Company | Cary | $1,800 (2025) | 18 pages, service areas, GBP setup, SEO | ✅ Good value |
| HVAC Company | Wilmington | $0 (built on Wix themselves) | DIY site, ranking for almost nothing | ❌ Cost them calls |
| Roofing Contractor | Durham | $2,200 (2025) | 12-page site, service areas, fast, ranks | ✅ Worth it |
| Pest Control | Fayetteville | $8,500 (2022) | "Enterprise" website — 15 pages, nothing special | ❌ 4x what they should have paid |
Contractors get taken advantage of more than almost any other vertical. Here's where the extra charges hide:
Some agencies charge $1,000+ just to "set up" your website. Real setup in 2026: uploading your content, configuring SSL, connecting your domain. That's 2-4 hours of work, not $1,000. If an agency has a $1,000 setup fee AND a $1,000/month retainer, run.
If an agency builds your site on their own custom CMS and charges you $200/month to stay on it — you're trapped. When you eventually leave (and you will), you have to rebuild from scratch. Ask: "Can I get my site files and move them somewhere else?" If the answer is no, don't sign.
Old-school agencies charged $300–$500 per page. That's obsolete. Static sites and modern builders cost the same to host whether you have 5 pages or 50. If someone is charging per page in 2026, they're behind.
"We do SEO for $299/month" often means they submit your site to 5 directories and call it done. Real local SEO includes: Google Business Profile optimization, service-area page structure, schema markup, review management, and local link building. Ask exactly what tasks are performed each month.
Let's do the math for an HVAC company in Raleigh:
For a restoration company where jobs run $5,000–$50,000+, one job from your website pays for years of hosting. The ROI math for contractor websites is almost always positive if the site is built right.
We build contractor websites because we know the NC market. Here's our 2026 pricing:
| Package | What's Included | Price |
|---|---|---|
| Contractor Starter | 5-page mobile site, service areas, GBP setup, SSL, hosting for 1 year | $599 |
| Contractor Local SEO | 12-page site, 6 service area pages, GBP optimization, schema markup, 6 blog posts | $1,299 |
| Contractor Dominance | 20+ pages, all service areas, monthly blog, GBP management, review monitoring, ongoing SEO | $2,499 |
| Monthly Care Plan | Hosting, backups, updates, monthly performance report, uptime monitoring | $49/mo |
Before you pay for anything, get a free Google Business Profile audit. We'll tell you what's wrong with your current GBP listing, what's preventing you from showing in the map pack, and what to fix first. No obligation.
The GBP audit alone is worth $150 — it identifies the #1 ranking factor for contractor websites that most agencies ignore completely.
If you're a contractor in North Carolina in 2026:
We're happy to quote your NC contractor website for free. Tell us your trade (HVAC, plumbing, electrical, roofing, restoration), your service area, and what you're currently paying. We'll give you a real number in 24 hours.
We build websites for NC contractors at transparent prices. No setup fees, no retainer traps, no "proprietary platforms."
Get Your Free Quote →Full disclosure: We host all contractor sites on Cloudflare Pages at no extra cost. Your site loads fast because we built it that way — not because we're charging you $200/month for "premium hosting."